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LATICRETE Launches 170.5 Sound & Crack Isolation
LATICRETE®
LATICRETE Launches 170.5 Sound & Crack Isolation

August 31, 2020, Bethany, Conn. -- LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched 170.5 Sound & Crack Isolation Mat, a high-performance acoustical underlayment system that muffles impact noises through...

LATICRETE Releases New Liquid Rubber Anti-Fracture Polymer, FRACTURE BAN™ SC
LATICRETE®
LATICRETE Releases New Liquid Rubber Anti-Fracture Polymer, FRACTURE BAN™ SC

August 25, 2020, Bethany, Conn. -- LATICRETE, a leading manufacturer of globally proven construction solutions for the building industry, has launched FRACTURE BAN™ SC, a thin, load-bearing, self-curing liquid rubber polymer that can be easily applied in a single coat to form a...

LATICRETE Appoints Thomas Tullo to Board of Directors
LATICRETE®
LATICRETE Appoints Thomas Tullo to Board of Directors

August 17, 2020, Bethany, Conn. -- LATICRETE, a leading manufacturer of globally-proven construction solutions, has elected Thomas Tullo as its 7th and newest member to their Board of outside Directors. LATICRETE is unusual for a family owned business, in having...

How To Lay Out Your New Rug
Nourison Area Rugs
How To Lay Out Your New Rug

Congratulations on your purchase of that beautiful new rug. No doubt it required some homework and adventure to find just the right one to tie your room together. Now that it’s arrived to your home, there are a few important steps to make sure you lay out your rug properly so that it frames your décor exactly as you planned.

What's the difference between linoleum and vinyl flooring?
Armstrong Sheet Vinyl Floors
What's the difference between linoleum and vinyl flooring?

Linoleum flooring and vinyl flooring often get mistaken for each other by homeowners who are searching for sheet flooring that will look good for the long haul. Both floor types are indeed tough and long-lasting, and can be installed pretty much anywhere. But there are some important differences between the two.

How to Choose the Best Plank Floor
Armstrong Hardwood Flooring
How to Choose the Best Plank Floor

Choosing a floor may seem a bit daunting, especially if you've never done it before. Whether you're a newbie or a pro, understanding more will prepare you to choose the very best floor for your lifestyle, space, and budget.

Nine reasons we love flat weave rugs (and you should, too!)
Nourison Area Rugs
Nine reasons we love flat weave rugs (and you should, too!)

If you're looking for a versatile, eye-catching accent, flat weaves provide a flexible flooring solution.

7 Reasons Why Vinyl Plank is Better Than Ceramic Tile
Mannington Adura® Flooring
7 Reasons Why Vinyl Plank is Better Than Ceramic Tile

Vinyl planks are taking over the flooring industry, and for good reason! As technology advances, so does the way the flooring we install in our homes is engineered. If you’re weighing the pros and cons of both options, here are 7 reasons why vinyl plank is a better choice than ceramic tile:

Why Choose Waterproof Vinyl Plank Flooring
Mannington Adura® Flooring
Why Choose Waterproof Vinyl Plank Flooring

When it comes to waterproof flooring, vinyl plank floors are the most popular choice on the market today. Waterproof vinyl planks are available in a variety of colors, styles, and formats, making it easy for homeowners to incorporate this type of flooring into their home. You can find styles that mimic stone, tile, hardwood, marble or concrete flooring, providing you the appearance of a high-style flooring with the durability and added benefit of being waterproof.

MANNINGTON HEADS INTO THE WOODS WITH NEW ADURA® MAX APEX FLOORS
Mannington Adura® Flooring
MANNINGTON HEADS INTO THE WOODS WITH NEW ADURA® MAX APEX FLOORS

Homeowners who desire hardwood floors know that sometimes real wood just isn't a practical choice. Now rooms that are prone to spills and wet messes can still have the look of wood (plus the exceptional performance of a luxury vinyl tile) with Mannington’s new ADURA®MaxAPEX--floors that mix authenticity with durability and ease of care in innovative ways.

Anthem celebrates the beauty of the great American hardwoods
Shaw Laminate Flooring
Anthem celebrates the beauty of the great American hardwoods

Anybody up for a road trip? If not, then check out our Anthem Plus laminate. Anthem celebrates the beauty of the great American hardwoods but in a much more affordable laminate option. This laminate features embossed in register texture which means what you see is what you feel. So save some gas and time and explore some of the greatest hardwood looks both sides of the Mississippi!

Solid Hardwood vs. Engineered Wood
Armstrong Hardwood Flooring
Solid Hardwood vs. Engineered Wood

Many hardwood shoppers don't realize there are two types of wood — solid and engineered. Both solid and engineered flooring add value and structure to your home and are available in plenty of species, stains and styles. So, what exactly are these two types of hardwood and how do they compare? Let's explore.

Fifth Avenue oak hardwood flooring
Shaw Hardwoods Flooring
Fifth Avenue oak hardwood flooring

Want to be bold? This chevron stripe installation of Fifth Avenue oak hardwood flooring gives any space an eye-catching focal point. Case in point: the Newport Cottages space at the High Point Market | The World's Home for Home Furnishings, which was styled by Madcap Cottage. Fifth Avenue comes standard in herringbone planks, making it easier to replicate this chevron installation in your home! #DIY

Repel technology offers impressive protection!
Shaw Laminate Flooring
Repel technology offers impressive protection!

Water can wreak havoc on hard surface flooring, but Repel technology offers impressive protection! Watch and see what fizzes and what doesn't. Explore beautiful hardwood flooring featuring Repel

American Industrial Partners' Acquisition of Armstrong Flooring's Wood Flooring Business Is a Win-Win Deal
Armstrong Hardwood Flooring
American Industrial Partners' Acquisition of Armstrong Flooring's Wood Flooring Business Is a Win-Win Deal

CLEVELAND, Nov. 15, 2018 /PRNewswire/ -- American Industrial Partners (AIP), a private equity firm with substantial holdings in the construction industry, announced today that it had entered into an agreement to purchase the wood flooring operations of Armstrong Flooring.

Mohawk's Edge Summit to Accelerate Retailers' Competitive Edge
Mohawk Carpet
Mohawk's Edge Summit to Accelerate Retailers' Competitive Edge

CALHOUN, Ga. October 1, 2018—Mohawk will unveil innovative products, brands and programs to help its retail partners accelerate their competitive edge in the face of today’s fast-paced and changing retail world at the Edge Summit, which will be held December 6–9, 2018 at Gaylord Palms Resort in Kissimmee, Fla.

Mohawk Cushions all Seven Susan G. Komen 3-Day Walks for Third year
Mohawk Carpet
Mohawk Cushions all Seven Susan G. Komen 3-Day Walks for Third year

CALHOUN, Ga. September 2018 — Mohawk continues its fight against breast cancer with its support of the Susan G. Komen® 3-Day Walk by donating more than 7,000 SmartCushion pads to comfort this year’s walkers and crew members. The company also hosts the “Mohawk Mile,” a bright pink carpeted footpath to the finish line filled with Mohawk residential and commercial team members, retail partners and customers urging walkers on to success.

Great Looking, Durable, Affordable and Easy-to-Install: Top Reasons Why Armstrong’s New Duality Vinyl Flooring Dazzles
Armstrong Sheet Vinyl Floors
Great Looking, Durable, Affordable and Easy-to-Install: Top Reasons Why Armstrong’s New Duality Vinyl Flooring Dazzles

Selecting a floor….you know how it’s done. First, you choose the look you like – stones, woods, perhaps something avant-garde?

Mohawk “Colors of Spring” National Sale Features Aggressive Consumer Rebate and Financing Offers, Free TV Commercials
Mohawk Carpet
Mohawk “Colors of Spring” National Sale Features Aggressive Consumer Rebate and Financing Offers, Free TV Commercials

DALTON (March 28, 2011)— For the seventh straight year, Mohawk and its aligned retailers are partnering to create a springtime national selling event that has proven effective in building store traffic, increasing sales, and strengthening the brand position of Mohawk aligned retailers.

Mohawk featured in ABC News’ “Made in America” series
Mohawk Carpet
Mohawk featured in ABC News’ “Made in America” series

DALTON (March 29, 2011)—ABC World News Tonight recently devoted two weeks of evening news broadcasts to this challenge: “Could you furnish a home using only American-made goods?” It included products from Mohawk Industries as one of its solutions.

LATICRETE Draws a Major Crowd at Surfaces 2011
LATICRETE®
LATICRETE Draws a Major Crowd at Surfaces 2011

LATICRETE, a global leader in the manufacturing of innovative systems for the installation of tile and stone, drew a non-stop crowd of attendees to its exhibit for all three days of Surfaces 2011 this January with new products and an energized promotion for six new grout colors that stole the show floor at the Mandalay Bay Convention Center in Las Vegas.

Mohawk Industries Turning “Green” Into Green: Ideas You Can Use Today
Mohawk Carpet
Mohawk Industries Turning “Green” Into Green: Ideas You Can Use Today

Retailers across the country have used sustainability to make a difference in their stores’ bottom lines. Mohawk Industries has been asking dealers for their best practices and have gotten scores of ideas in how to reduce costs, boost sales, and build stronger bonds with customers.

LATICRETE Donates Top of the Line Grout to MOSAICO-Houston for Fundraiser
LATICRETE®
LATICRETE Donates Top of the Line Grout to MOSAICO-Houston for Fundraiser

Dec. 7, 2010: LATICRETE, a global leader in the manufacturing of innovative systems for the installation of tile and stone, has donated its flagship grout product in LATICRETE® SpectraLOCK® PRO Grout to MOSAICO-Houston artists for projects the group will submit to the 7th Annual Empty Bowls Houston fundraiser in support of the mission of the Houston Food Bank.

Nourison to expand into New York showroom
Nourison Area Rugs
Nourison to expand into New York showroom

Nourison has signed a lease at 295 Fifth Avenue in New York City for its newest showroom. The three-level space, scheduled to open this spring, includes a ground floor with Fifth Avenue frontage and is more than 10,000 square feet. It will showcase the company’s home accent and area rug programs for national accounts.

Armstrong Green: Opportunity for customer service and better sales
Armstrong Hardwood Flooring
Armstrong Green: Opportunity for customer service and better sales

Call it what you will—sustainability, environmental responsibility, green—it is a very public issue. Still, the open question is: In what ways and to what degree are consumers making purchase decisions based on green factors? And, how does that impact flooring?